Daytona Beach is known internationally as the "World's Most Famous Beach" and  the "World Center of Racing." These images often overshadow its role as a center for business, education, cultural and entertainment activities for a large portion of North Central Coastal Florida. 

Daytona Beach is a modern, growing  community boasting six universities and colleges,
the soon to beexpanded Ocean Center, a revitalized downtown, a 500-slip marina and a wide spectrum of advantages for business expansion.

The City of Daytona Beach Shores, incorporated in 1967, is a 5.5-mile strip of
high-rise condominiums, hotels, motels, townhomes, and single-family residences
located between the Atlantic Ocean and the Halifax River.The City’s population
has more than tripled in the last two decades, as greater numbers of people
desire to live along the beach.

With tourism as the chief industry, the City’s daily  population in tourist season and during special events such as Bike Week and Speed Weeks often climbs to over 30,000. The majority of the City’s residents live in condominiums and construction of new buildings remains strong. The City operates a Public Safety Department whose officers are triple trained as police, firefighters and EMTs. Residents enjoy a high quality of like, with amenities like a public tennis facility and Oceanside parks, while the City tax rate remains among the lowest in the county.

Several marinas are located in Ponce Inlet, which is considered as one of the area's prime